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Fool’s Gold takes a page from the Jack White play book

June 30, 2011

Photo by Brook Bobbins

A-Trak and his Fool’s Gold Records team seem to have taken a page from the Jack White play book and opened their very own record store/swag store in Brooklyn, NY. I shouldn’t have to say that I’m a huge fan of just about everything Fool’s Gold and/or A-Trak does, and this just makes it even better. You can bet I will be paying them a visit next I’m in the Big Apple. One thing is pretty clear here- the similarities between what Jack White has done with his Third Man Records here in Nashville and what A-Trak is doing with his Fool’s Gold Records in NYC. I feel like A-Trak is headed for a similar status in the hip hop/dance/DJ realm as Jack White has built in the rock realm. They both have opened storefronts in their respective cities with an exquisitely curated style and vision, but also their respective labels consist of top-notch talent and everything about both of their brands has a sense of organic, home-grown quality to it. Next in line: Mac McCaughn and a Merge Records store in Chapel Hill, NC?

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One Response to “Fool’s Gold takes a page from the Jack White play book”

  1. Spinz Says:

    Nice store! been playing this new fools gold mix all week http://www.dopebox.net/nick-catchdubs-fools-gold-takes-paris-mix


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